As an SEO firm, we see it all. Our clients want to get to the top of the page, the first page of course. Keyword terms are researched, target markets are explored and customer surveys are completed, and at the end of the day we have a plan that we can work to achieve the goals of our clients.
Who is looking at your site and for how long?
But here is the rub, what good is all of this work, this SEO or even arriving at the top of the first page of SERP’s? Statistics tell us that the first position on the first page will typically get 56% of clicks, but what good are those clicks if they just bounce right back off of your site?
An image just came to mind that might be a good visual. Think of your business/website like a brick and mortar store. You have a good location and people are coming to your store, but the door is locked, so they just bounce on down the street to a competitor. How would you feel if you were in the store looking out and seeing all of these people grabbing the door handle and trying to open the door and then just turning around and going somewhere else? My guess is you wouldn’t let that happen for long before you get that door open and let the people in.
SEO doesn't help unless your site delivers
When it comes to internet marketing, your customers can move on to another site faster than you can move your mouse. So you have to ask yourself what are your visitors looking for? One very important issue is to make sure your site offers a call to action with great “bait” for your visitors to be motivated to make the click. If you know what they are looking for, then you know what to offer as bait.
Another very important element is to have multiple ways for your visitor to contact you and for them to be able to see those ways quickly and easily. For instance, put your phone number in your header, that way every page will have your phone number and they can call you. Or you can have a chat and email button in the header or on one of your side panels. Three easy to access channels for them to reach you, no matter what page they are on.
We’ll talk more, give me some feedback and write a comment below.
